Gregg Jantz

Campaign for Real Beauty

drgreggjantz | 21 November, 2006 20:38

As any of you know that are reading this blog, our society (beyond just North America) puts an overemphasis on looks, beauty, clothing, etc. This is especially true for women (but it even affects men now).

Look at this study done by Dove (soap company):
90% of all women 15-64 worldwide want to change at least one aspect of their physical appearance (with body weight ranking the highest).

67% of all women 15 to 64 withdraw from life-engaging activities due to feeling badly about their looks (among them things like giving an opinion, going to school, going to the doctor).

61% of all women and 69% of girls (15 to 17) feel that their mother has had a positive influence on their feelings about themselves and their beauty.

I am happy to see Dove running a campaign called:
"Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs". I may not agree entirely with their campaign, but at least they are taking a step in the right direction to help women and young ladies to see that beauty and self-esteem should not be based upon false concepts presented by much of society.

Check out www.campaignforrealbeauty.com, they have some helpful information especially for mothers with daughters.